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Introducing Japanese "Umami" to the World

Japan Pavilion

With the growing popularity of washoku worldwide, many more restaurants and ordinary people have been embracing everyday use of Japanese ingredients. Gain exclusive insight into the latest in Japanese cuisine and discover the power of unami at the Japan Pavilion in this year's International Restaurant and Foodservice Show of New York.

For the seventh consecutive year, the Japan Pavilion at the International Restaurant & Foodservice Show of New York will acquaint the industry with the unique flavors and exciting new culinary innovations of Japan from March 3-5, 2013. Please join us and experience all that Japanese cuisine has to offer!

The Japan Pavilion 2013 will feature various food products, demonstrations, and seminars. Additionally, the Japan Pavilion offers opportunities to talk to distribution professionals and learn tips for importing and exporting diverse Japanese ingredients.


Japan Pavilion

Welcome to the Japan Pavilion Seminar

The 2013 Japan Pavilion at the International Restaurant & Foodservice Show of New York will feature the ingredients ramen and koji, which have currently exploded in popularity in Japan. The Japan Pavilion will introduce shio koji for the first time and teach industry processionals all about this special type of koji and how to use it to enhance the flavor of any dish.

Executive Chef Taku Sato from Nobu Restaurant will also be making his debut in the Japan Pavilion. He will demonstrate how to use Japanese knives as well as cooking techniques. Additionally, the executive chef of the Michelin Star-rated kaiseki restaurant Kyo Ya, Chikara Sono, will demonstrate advanced techniques on using umami.

At the Japan Pavilion seminars, experience the latest trends, expand your technique, and learn how to incorporate Japanese ingredients into diverse cuisines.

MC: Erina Yoshida

Erina Yoshida is an associate of Yoshida Development. Erina coordinates operations for a number of Japanese restaurants and markets in Manhattan including Kyo Ya, Panya, and Sunrise Mart. Fluent in English and Japanese, Erina was born and raised in New York City and studied at Waseda University in Tokyo.

View Room 1A03 Schedule

Seminar Schedule

Room Number 1A03

Sunday, March 3, 2013
12:00 — 13:00 Japanese Knife and Cooking Technique Class
13:00 — 14:00 New Product: What is Koji
14:00 — 15:30 How to Use Umami Technique
Monday, March 4, 2013
12:00 — 13:00 Japanese Knife and Cooking Technique Class
14:00 — 15:00 Ramen: The 5 Main Elements of Ramen
Tuesday, March 5, 2013
12:00 — 13:00 Japanese Knife Maintenance and Sharpening

Sunday, March 3
12:00PM — 1:00PM Room 1A03

Japanese Knife and Cooking Technique Class

Chef: Taku Sato, Executive Chef Nobu Restaurant

Hosted by: Sakai City

Taku Sato began his career as a sushi chef at Nobu Fifty Seven in the summer of 2005. He was promoted to his current position of Executive Sushi Chef in the fall of 2012.

1:00PM — 2:00PM Room 1A03

New Product: What is Koji

Chef: Hiroko Shimbo

Hosted by: Marukome Miso

Hiroko Shimbo is a widely-recognized expert on Japanese cuisine. Based in the US since 1999, she is a chef-instructor at professional cooking schools, a consulting chef to food service industries, and a cookbook author.

2:00PM — 3:30PM Room 1A03

How to Use Umami Technique

Chikara Sono, Executive Chef of Kyo Ya & Hiroko Shimbo

Hosted by: Umami Information Center

Chikara Sono is the Executive Chef of Kyo Ya. The restaurant specializes in kaiseki cuisine, which utilizes seasonal ingredients and emphasizes artful presentation.

Monday, March 4
12:00PM — 1:00PM Room 1A03

Japanese Knife and Cooking Technique Class

Chef: Taku Sato, Executive Chef Nobu Restaurant

Hosted by: Sakai City

Taku Sato began his career as a sushi chef at Nobu Fifty Seven in the summer of 2005. He was promoted to his current position of Executive Sushi Chef in the fall of 2012.

2:00PM — 3:00PM Room 1A03

Ramen: The 5 Main Elements of Ramen

Shigetoshi Nakamura, Executive Chef, Sun Noodle & George Kao

Hosted by: Sun Noodle

Known as one of Japan's "Four Ramen Devas," or gods, Sun Noodle Executive Chef Shigetoshi Nakamura achieved stardom in his early 20's after opening successful restaurants in Tokyo and Kanegawa.

Tuesday, March 5
12:00PM — 1:00PM Room 1A03

Japanese Knife Maintenance and Sharpening

Sharpening Master: Shigehiro Kasahara, Professional Kitchen Knife Craftsman

Shigehiro Kasahara is certied as a Master of Japanese Traditonal Crafts for blade grinding and sharpening by the Ministry of International Trade and Industry of Japan.


MAFF

Main Stage Schedule

The Japan Pavilion is one of the largest food shows in the world solely dedicated to Japanese foods. For the seventh consecutive year, the Japan Pavilion will present to the industry an exclusive showcase of Japanese specialties and cooking demonstrations—all upholding Japanese cuisine's high level of quality and safety. The theme of this year's show is "Healthy and Flavor," with a special focus on umami, the secret flavor to make your dish spectacular.

View Culinary Demo Stage Booth: 2417 Schedule

Culinary Demo Stage

Booth 2417

Sunday, March 3, 2013 View Sunday Featured Chefs
10:00 — 10:30 Wagyu Motohiro Muraoka, Executive Chef, Asakusa Imahan
10:30 — 11:30 Nigiri Sushi Norio Fujita, President, Sushiden
Katsushi Sakai, Manager, Sushiden
Nozomu Abe, Sushiden
11:30 — 12:00 Umami

Ronald Hsu, Senior Sous Chef, Le Barnardin

12:00 — 01:00 Soba Nobuyoshi Kuraoka, Owner, Restaurant Nippon
Akira Azuma, Executive Chef, Restaurant Nippon
01:00 — 01:30 Umami Billy Strynkowski, Executive Chef, Cooking Light
01:30 — 02:00 Green Tea Patrick Medina, Assistant Manager, Ito En
02:00 — 02:30 Umami Ronald Hsu, Senior Sous Chef, Le Bernardin
02:30 — 03:00 Umami Billy Strynkowski, Executive Chef, Cooking Light
03:00 — 05:00 Maki Sushi Norio Fujita, President, Sushiden
Katsushi Sakai, Manager, Sushiden
Nozomu Abe, Sushiden
Monday, March 4, 2013 View Monday Featured Chefs
10:00 — 10:30 Wagyu Motohiro Muraoka, Executive Chef, Asakusa Imahan
10:30 — 11:00 Sake Pairing Fred Sabo, Executive Chef, The Met
11:00 — 12:00 Nigiri Sushi Norio Fujita, President, Sushiden
Katsushi Sakai, Manager, Sushiden
Nozomu Abe, Sushiden
12:00 — 01:00 Umami Fred Sabo, Executive Chef, The Met
01:00 — 01:30 Green Tea Sweets Nicole Bermensolo, President, Kyotofu
Inky Pak, Executive Chef, Kyotofu
01:30 — 02:00 Ramen Fred Sabo, Executive Chef, The Met
02:00 — 02:30 Wagyu Motohiro Muraoka, Executive Chef, Asakusa Imahan
02:30 — 03:00 Sake Pairing Fred Sabo, Executive Chef, The Met
03:00 — 05:00 Maki Sushi Norio Fujita, President, Sushiden
Katsushi Sakai, Manager, Sushiden
Nozomu Abe, Sushiden
Tuesday, March 5, 2013 View Tuesday Featured Chefs
10:00 — 10:30 Green Tea Patrick Medina, Assistant Manager, Ito En
10:30 — 11:00 Umami Jason Huang, Chef de Cuisine, The Met
11:00 — 12:00 Nigiri Sushi Norio Fujita, President, Sushiden
Katsushi Sakai, Manager, Sushiden
Nozomu Abe, Sushiden
12:00 — 01:00 Umami Jason Huang, Chef de Cuisine, The Met
01:00 — 03:00 Maki Sushi Norio Fujita, President, Sushiden
Katsushi Sakai, Manager, Sushiden
Nozomu Abe, Sushiden
03:00 — 03:30 Wagyu Motohiro Muraoka, Executive Chef, Asakusa Imahan

Register For The Show Here!

Sunday Chefs

Motohiro Muraoka
Executive Chef
Asakusa Imahan

Norio Fujita
President
Sushiden

Katsushi Sakai
Manager
Sushiden

Nozomu Abe
Sushiden

Ronald Hsu
Sous Chef
Le Bernardin

Nobuyoshi Kuraoka
Owner
Restaurant Nippon

Billy Strynkowski
Executive Chef
Cooking Light

Patrick Medina
Assistant Manager
Ito En

Monday Chefs

Motohiro Muraoka
Executive Chef
Asakusa Imahan

Fred Sabo
Executive Chef
The Met

Norio Fujita
President
Sushiden

Katsushi Sakai
Manager
Sushiden

Nozomu Abe
Sushiden

Nicole Bermensolo
President
Kyotofu

Inky Pak
Executive Chef
Kyotofu

Tuesday Chefs

Patrick Medina
Assistant Manager
Ito En

Jason Huang
Chef de Cuisine
The Met

Norio Fujita
President
Sushiden

Katsushi Sakai
Manager
Sushiden

Nozomu Abe
Sushiden

Motohiro Muraoka
Executive Chef
Asakusa Imahan

Register Today!