For Immediate Release: December 15, 2011
For more information contact:
Laura Blagys | Marketing & PR Associate
203-840-5529 | lblagys@reedexpo.com
The 19th annual International Restaurant & Foodservice Show of New York is pleased to present the 2012 lineup of special events to be held during the expo, March 4 to March 6, 2012 at the Javits Convention Center in New York City. New and improved programming will provide dozens of exciting story ideas. Below are some highlights:
NEW Front of the House Experience – This new showroom display area located right on the show floor is focused on helping the restaurateur and foodservice operator easily find ways to enhance their dinning rooms, bars, foyers, and special event rooms. Using sponsors’ products and designers’ concepts, 5 unique displays will create a vision of what attendees' restaurants could look like to better entice diners and gain loyalty without complete redesigns and expensive construction.
NEW Healthy Solutions Pavilion and Demonstration Theater - Designed to assist restaurant and foodservice professionals in their quest to source and deliver healthy dining options, the platform provides education and cooking demonstrations, along with tasting aspects, sure to make it a favorite with attendees. Located right on the show floor the theater will feature Executive Chefs from the top restaurants in New York City including Certified Master Chef Fritz Sonnenschmidt – Master of Charcuterie, and Hell’s Kitchen Season 6 Executive Chef Kevin Cottle. Betsy Craig, CEO of Kitchens with Confidence, and other leading experts will gather to present the top information on healthy trends and current solutions for embracing healthy solutions in the industry.
2012 Foodservice Council for Women – IRFSNY is proud to host the second New York gathering of the Foodservice Council for Women on Monday, March 5, at 12:00pm. This year's meeting features a dynamic panel of industry leaders sharing real life experiences and knowledge on this year's theme, "Breaking Barriers to Success - How to be Unstoppable in Life and Business!"
Japan Pavilion– The Japan Pavilion returns to the show with an all new demo theater, along with tastings, allowing attendees to discover the ingredients and tools essential to creating their own Japanese inspired cuisine.
New York Wine Expo - On Sunday, March 4, IFSRNY attendees are invited to attend the NY Wine Expo where they can sample over 640 wines from over 160 winemakers from around the globe in the Grand Tasting. Winemakers and winery principals will be available for questions, offer tips on serving, pricing and selecting the right vintage.
The Ultimate Barista Challenge - Presented by the Ultimate Barista Challenge® USA, Professional baristi will face challengers on the exhibition floor as they prepare their signature espresso beverages for a panel of discerning judges. A showdown of three flights of espresso frappe, espresso cocktails and beautiful café latte art will lead to the crowning of "The Ultimate Barista".
U.S. Pastry Competition - Paris Gourmet presents the 23rd Annual U.S. Pastry Competition on Sunday, March 4, where 20 rising stars of the pastry world have been selected to compete for the coveted title, Pastry Chef of the Year. Past competitors have represented restaurants like Daniel and Le Bernadin, and board members of the Societe Culinaire Philanthropique, one of the oldest and most prestigious chef associations in the world, preside over the judging procedures. This year's showpiece theme is The Four Elements: Earth • Wind • Fire • Water.
Ferdinand Metz Foodservice Forum - The Ferdinand Metz Foodservice Forum is providing the gold-standard, industry-leading educational content that is practical and relevant for today's foodservice professional. Industry leaders deliver real applicable business lessons, the latest information on trends and best practices in the market, and their own opinions of what creates success.Guests will leave with concrete solutions they can apply immediately to: operate efficiently, enhance customers’ experience, profit from their menu, boost beverage earnings, and succeed in a challenging economic environment. All Forum sessions are included with registration.
New Product Gallery - Located on the show floor the New Product Gallery gives attendees the opportunity to discover the latest products designed to enhance menus, deliver solutions and increase profits. Attendees can vote for the "Best in Show" for the chance to win an Exhibit Hall Shopping Spree.
Pride of New York - The Pride of New York Pavilion brings guests face-to-face with family farmers and food processors who have made New York State one of America's leading farm-to-table suppliers of food and agricultural products.
The Show, which is the only all-encompassing event in New York exclusively serving the restaurant and foodservice industry, is also home to more than 500 leading vendors and manufacturers showcasing their products.
About The International Restaurant & Foodservice Show of New York:
The 2012 International Restaurant & Foodservice Show of New York will be held Sunday, March 4 – Tuesday, March 6, 2012 at the Javits Convention Center in New York City. The Show is produced and managed by Reed Exhibitions, and sponsored by the New York State Restaurant Association. For more information on exhibiting or attending the Expo, call 800–840–5612 or visit the official Show website at www.internationalrestaurantny.com or www.thefoodshows.com.