In this presentation, you will learn how to utilize top influencers throughout your marketing and branding initiatives to reduce costs and maximize efficiencies. Explore how influencers can help increase awareness and drive foot traffic in an integrated, cost-effective way, despite the recession’s impacts. We will explore specific examples and case studies from Chick-Fil-A, Boston Market, Jersey Mikes to demonstrate how influencers can help restaurant brands enhance their marketing plans in the areas of social media, market research, online advertising, website and email marketing, experiential marketing and more.