This must-attend seminar from top experts in the hospitality industry will take a deep dive into how to streamline operations. These experts will walk you through how to take a broad, top-down view of key parts of your bar program to ensure efficiency. While executing a quality cocktail is important in any bar or restaurant, it is only one part of the equation. Controlling costs, simplifying menus, and increasing consumer spending through guest experience all play crucial roles in ensuring a profitable beverage program. This session will have a live cocktail demo with an audience tasting highlighting ingredients that will deliver a craft experience while not hurting your bottom line. Plus, back by popular demand, we will have an interactive discussion on trends to embrace and which to let go through our "What's Hot, What's Not" participation panel.