Telling your Story in the Media: PR Tips from Industry Pros

The Martin Group’s experts will discuss why media relations is important and how to use it to your advantage. They’ll also focus on simple tips that will give your spokespeople the confidence, knowledge, and skills needed to deliver brand messages and connect with audiences in any interview situation.

• What makes a story newsworthy? We'll share how to identify a great story and how to share it with news outlets and the public.
• We will prepare you for media interactions in multiple formats, while teaching you how to prepare for an interview, predict tough questions, and focus on delivering your key messages.
• We’ll teach you how to develop your key messages and deliver them cleanly and confidently.