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2024 IRFSNY Education Program & Events

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Unleash the Power of Google Business Profile: Best Practices for Success

March 05, 2024
Education Alley Theater 1680

In today's digital landscape, a strong online presence is essential for any business, but for local businesses, your Google Business Profile puts your business directly in front of potential customers searching for restaurants like yours.

We'll dive deep into the best practices you need to know to optimize your profile and unlock its full potential.

  • Your business profile is your digital storefront on Google. Make sure you keep it updated with fresh and accurate information.
  • Communicate your offerings and vibe via photos, videos, attributes and posts.
  • Be ready when customers are looking to take action via online ordering, reservations and wait lists.
  • Measure performance and use the data to inform business decisions.
Lisa Landsman, Head of Global Partnerships - Google
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