You Are What You Eat, So Be Italian
"You are what you eat". Drawing inspiration from the great intuition by the German philosopher Ludwig Feuerbach, Be Italian aims at bringing to the US, biggest market in the world, both the essence and the spirit of Italian food. Be Italian is much more than an Exhibition of superb food products. Be Italian is the tradition, the lifestyle and the consumption behavior embraced and cultivated by these productions of excellence all over the country, from the Mediterranean coasts to the Alps, going through cities and villages.
In fact, every Italian product has a special story to tell. These are stories of beautiful landscapes, of people who devoted their life to tradtion, of secret recipes and artisan preparations. Be Italian will bring all this to the United States: an Exhibition for restaurateurs, dealers and broked to discover the finest Italian products and to better promote them with end consumers.
Learn more at www.beitalianshow.com/en/.