Hip Sip Press Release


Calling all Bartenders:  Now Accepting Entries through January 4, 2019

NEW YORK, NY November 14, 2018 - The 2019 International Restaurant & Foodservice Show of New York and Professional Bartenders Association will be offering an exciting competition for bartenders to enter and have the chance to win $1,000, bragging rights and gain exposure to thousands of industry peers. Hip Sip: Battle of the Modern Bartender Mardi Gras Edition is looking for leading bartenders to compete at the Expo, taking place at the Javits Convention Center, March 3-5, 2019. Hip Sip: Battle of the Modern Bartender Mardi Gras Edition is accepting entries until January 4, 2019 and can be sent to Patricia Copela at pcopela@urban-expo.com.  


"Hip Sip returns this year with a twist, bringing the Big Easy to the Big Apple in honor of Fat Tuesday! Bartenders will be judged on creativity, use of product, taste, and presentation. The Hip Sip Challenge is always a highlight of our Center Stage and we encourage all bartenders to submit an entry of a delicious cocktail," said Tom Loughran, Vice President for the Clarion UX Food & Beverage Portfolio. "We thank Professional Bartenders Association, Bar Business Magazine and our esteemed judges for their participation in making this event entertaining and exciting."


Hip Sip: Battle of the Modern Bartender Mardi Gras Edition will take place on Tuesday, March 5, 2019 from 12:30 pm - 2:00 pm. The chosen finalists will battle in this fun and exciting competition for the chance to win $1,000, bragging rights, a Q&A with photo in the April 2019 issue of Bar Business Magazine and a commemorative glass plaque of the featured article. This is an opportunity to shake it up and showcase the best French 75, Hurricane, Sazerac, Vieux Carré, etc., and get those creative skills noticed for a chance to win! For additional opportunities on ways to support the Hip Sip or get your brand involved please contact Patricia Copela at pcopela@urban-expo.com. For more information about the Hip Sip Challenge visit https://www.internationalrestaurantny.com/hip-sip-battle-modern-bartender.


The 2019 International Restaurant & Foodservice Show of New York will be held Sunday, March 3 - Tuesday, March 5 at the Javits Center in New York. The tradeshow and conference will provide thousands of industry professionals with access to the hottest menu trends, state of the art design and decor, a renowned education program, special events including Rapid Fire Competition, several culinary demonstrations, and hundreds of leading vendors and purveyors dedicated to serving the restaurant & foodservice community. For more information, visit www.internationalrestaurantny.com.


The 26th annual trade show and conference will be co-located with Healthy Food Expo New York and Coffee Fest, and one badge will grant attendees access to all three events offering the largest food & beverage experience in the Northeast. Healthy Food Expo New York will bring attendees access to the latest and greatest healthy products from organic, vegan, gluten-free and allergy-safe to hormone-free, non-GMO, plant-based, low-sodium, low-fat, and more. Coffee Fest will bring all things tea and coffee under one roof to provide attendees with the most innovative products in the industry.


The show is owned and managed by Clarion UX (www.clarionux.com), and sponsored by the New York State Restaurant Association (www.nysra.org). Clarion UX produces 37 events across 13 sectors of both trade and consumer events.  Clarion UX, which is the U.S. division of Clarion Events, UK, and backed by The Blackstone Group has become one of the fastest growing event companies in the U.S. with aggressive growth through both acquisition and launch.  Clarion acquired PennWell in early 2018, bringing 4 Tradeshow 200 events into the U.S. portfolio and super-charging the already rapid growth.  Clarion UX has offices in Trumbull, CT; Kennesaw, GA; Boca Raton, FL; Tacoma, WA, and Fairlawn, NJ. www.clarionux.com