NEW YORK, NY, December 11, 2017 – Over 20,000 restaurant and foodservice professionals will meet at the Javits Center in New York City on March 4-6, 2018 for the International Restaurant & Foodservice Show of New York. This year’s show will bring qualified buyers to the show floor to experience all the newest innovations and products offered from 550+ exhibitors.
Urban Expositions, the event organizers, are working closely with the vendors to ensure all restaurateurs and foodservice professionals invited to attend are involved in the purchasing decision for their organization – designed to ensure a successful event and continue to drive ROI for exhibitors.
Based on exhibitor feedback, a number of significant changes have been made to the buyer registration program pricing and the customer invitation program to ensure we continue to attract industry buyers.
• Exhibitors will continue to receive a limited number of complimentary buyer passes to the show, determined by their total booth space.
• The customer invitation program, which offers exhibitors unlimited access to web banners, social graphics, email signature and evites provided at no charge to vendors, will continue to be available, offering show visitors a discounted registration rate of only $15 per person.
• And finally, in a move to reward loyal buyers, the registration pricing has decreased. Previous rates, depending upon registration date, have ranged from $25 to $45 to $65 per person. The 2018 rates will be $20, $40 and $50 per person.
Show management will begin outreach to contracted 2018 exhibitors shortly to confirm complimentary buyer passes and open the customer invitation program portal.
“Since 1993, The International Restaurant & Foodservice Show of New York has been the leading industry event for qualified buyers to find the products and solutions they need to bring to their restaurant operations, and for exhibitors to generate valuable leads and get their products in front of industry professionals,” said Tom Loughran, Vice President. “We look forward to seeing the results from these changes – made in tandem with our exhibiting customer feedback.”
Added Loughran, “We are committed to continue to bring quality attendees from leading foodservice establishments to the event to exceed our exhibitors’ expectations. With this in mind, we have invested in a key-buyer program manager to work one-on-one with top multi-unit operators and high volume independents to match them with exhibitors who meet their product needs. Karen Gillis will be reaching out to all exhibitors shortly to introduce them to the program and identify nominees.”
The International Restaurant Show consistently attracts over 16,000 Independent Restaurant Owners, Full Serve and Quick Serve Establishment Operators; Caterers, Bakers, Chefs, and others from across all segments and concepts; plus, bars, nightclubs, hospitals, hotels and commercial foodservice operations. Over 75% of the attendees are involved in their company’s purchasing decisions and nearly half plan to spend at least $100,000 on products and services at the show with 25% planning to spend more than $500,000. This truly represents a quality set of buyers who attend.
There will be a few new additions to this year’s food pavilions. In addition to the current Taste NY & Craft Beverage Showcase and Food Trends Experience Pavilion, there will also be a new Healthy Foods Pavilion, an expanded International Flavors Pavilion, and Pubware & Bar Equipment Pavilion based off of the latest industry trends. All industry professionals from restaurants, catering and foodservice are invited to attend this year. Early bird rates are in effect from now until the end of December. For more information, visit www.internationalrestaurantny.com.
For additional information about exhibiting, contact: Dave Nagy, Show Manager, at (203) 484-8056 or email@example.com.
The 2018 International Restaurant & Foodservice Show of New York will be held Sunday, March 4 - Tuesday, March 6, 2018 at the Javits Center in New York. The show is and managed by Urban Expositions (www.urban-expo.com), and sponsored by the New York State Restaurant Association (www.nysra.org). Urban Expositions, now operating as Clarion UX and owned by Clarion Events produces and manages a portfolio of 36 trade and consumer events, serving a range of industry sectors including Gift, Souvenir, Art, Foodservice, Specialty Retail, Gaming, Automotive and Enthusiast Lifestyle, with offices in Kennesaw, GA, Chicago, IL, Trumbull, CT, Portland, OR, and Boca Raton, FL.
ABOUT CLARION EVENTS -- Clarion Events operates over 180 events in 50 countries from offices in the UK, South Africa, USA, Brazil, Germany, Singapore, UAE, and the Netherlands. Clarion can trace its roots back to 1947 and takes great pride in being one of the oldest independent event organizers in the UK. More recently the firm has developed an international portfolio of brands and now has interests in a number of global vertical industries. The teams at Clarion create uniquely effective and stimulating environments that can serve as a platform to build businesses, enhance customer relationships and accelerate product awareness. www.clarionevents.com
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