Increasing Revenue with Beer: Assortment, Menu, Pairing, Service

Monday, March 5, 2018 - 2:00 pm to 3:00 pm
2018 Agenda - Operational Excellence - Operational Excellence

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Peter Camps
Product Quality & Education Manager, Heineken USA


This session is focused on optimizing beer sales through product assortment, beer & food pairing suggestions, proper menu merchandising, and proper service standards by analyzing guest occasions and bar/restaurant typology.  The main goal is to leverage beer to increase check average and give guests a great experience every visit.

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