Presentations

No-Cost Marketing: Attracting and Securing FREE, Unsolicited Press

Monday, March 5, 2018 - 12:30 pm to 1:30 pm
2018 Agenda - Marketing and Social Media - Marketing and Social Media

Related Information

Speakers

Janet Davis
CEO, JADE Consulting; Adjunct Instructor, The Restaurant School

Description

In this workshop, attendees will learn strategies to getting and attracting cost-free marketing across television, radio, print and online. Entrepreneurs and small buisness owvers will acquire tips and techniques to:

 Build and grow their industry presence through media coverage
 Securing mentions and features on TV and radio, in print and online
 Attracting unsolicited advertising and PR opportunities
 Partnering with industry heavyweights for greater visibility and ultimate growth and success

Session Outline
The course will focus on the following main areas:
1. Overview on TV, radio, print and online content needs
2. Identifying and marketing your unique selling point
3. Building your brand and business to secure as well as attract opportunities
4. Strategies for leveraging and maximizing opportunities for continued success

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