The Science of Success: Using Psychology to Influence Customer Choice

Tuesday, March 6, 2018 - 11:00 am to 12:00 pm
2018 Agenda - Operational Excellence - Operational Excellence

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JonRobert Tartaglione
Founder & CEO, Influence 51


Good restaurants understand the importance  of quality food, fair prices, and attentive service.  But Behavioral scientist, JonRobert Tartaglione knows that exceptional restaurants understand one more thing: psychology.  In his presentation, learn how to apply principles of consumer psychology and choice architecture to influence people to spend more, tip more, and leave happier. Concepts discussed will include:  - How to strategically structure menus to increase revenue - Why consumers are like Goldilocks - How descriptions of food can impact taste - How to prime customers to make particular choices - Why free samples can often lead to more spending - Why waitstaff shold be trained in the art of mimicry. 

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