Jennifer Parker

Co-Founder, Impact Brands


Jennifer is a North Texas native who has invested more than twenty years in the hospitality industry, most recently leading marketing and catering strategy for international brand, Jamba Juice. A highly regarded sales expert, Jennifer has used her knowledge of off-premise catering, third-party delivery, sales generation, field marketing and training to transform numerous businesses. Her experience ranges across the industry, including small companies to multi-million-dollar corporations, private, franchise, and publicly-traded. From 2013 to 2016, Jennifer led the incredibly successful growth initiative for Zoes Kitchen catering efforts, building, training and leading a national sales team that increased catering revenue from $11M to $49M within three years. As the Senior Director of Sales Strategy for Jamba Juice since 2016, she implemented transformational initiatives intended to deliver similar growth. Currently Jennifer is still consulting for Jamba Juice after leaving her leadership role there to form her new company, Impact Brands, whose mission is to leave a lasting impact on top and bottom lines, and position brands for long-term success.
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