I've spent the majority of my career in the marketing, branding, and photography industries. From concept to enhancement some of my notable favorites are incredible brands such as Bolay Fresh Bold Kitchen, Grand Nutrition Bars, Juicera Juice, Kennesaw Orange Juice, Greenbar, Jimmy's Java, Montce Swim, Bealls, and more! I have always had a passion for better-for-you products, especially products in the Plant Based Industry, and am now leading the charge as Food Service Director for the Plant-Based Foods Association! As the first and only trade association representing the nation’s leading plant-based food companies, PBFA works to champion, strengthen, and elevate our members and the plant-based foods industry. My goal is to provide value and inspire the Food Service industry to incorporate plant power onto their menus. Listening to the consumer is the first step toward making BIG decisions and PBFA is here to guide you along the way. Purpose-driven, plant-based driven.