Why Whiskey?

Why Whiskey?

Monday, March 4, 3:30 PM - 5:00 PM, Meeting Room 1C04

Are you ready to taste? From California to London, thousands of people have been educated and entertained by Why Whiskey, presented by whiskey expert and journalist Tom Fischer.   

Get ready to sharpen your palate, compare samples directly, all while having some fun with the co-founder of the first Whiskey Sommelier Program in the world! 

The following whiskeys will be tasted:

  • The Macallan Double Cask 12-Year-Old
  • Jefferson's Ocean Aged at Sea Bourbon
  • Yellowstone Kentucky Bourbon Whiskey
  • Hudson Manhattan Rye Whiskey
  • Breckenridge Bourbon Distillery's High Proof Blend
  • WhistlePig Old World 12-Year-Old
  • Stranahan's Diamond Peak Colorado 
  • NEW Highland Park Magnus  


All tasters will recieve a complimentary Glencairn Whiskey tasting glass to use at the tasting and take home! 


About Tom Fischer

About Tom Fischer

Whiskey expert Tom Fischer is the founder of BourbonBlog.com, the #1 online resource for American Whiskey and Bourbon. He is also the co-founder of the first of its kind Whisk(e)y Marketing School and Sommelier program, a 501(c) (3) non-profit in Austin Texas.

As a leading authority, presenter and writer in the spirits industry, Fischer is a reguarly interviewed by media outlets like CNN, Fox News National, NPR, The Times and the BBC. He hosts whiskey tastings across the globe, consults both major and craft brands, judges spirits competitions, and makes appearances as an expert speaker at festivals and events. Since creating BourbonBlog.com in 2005, Tom and his team have established relationships with the industry and consumers resulting in a strong following on social media including over 106,000 Twitter followers. Additionally, the team has produced hundreds of videos chronicling the rise of Bourbon and American whiskey with millions of views.

As a social media entrepreneur, Tom has taught media and marketing at college level in Oxford England and continues to teach at the Whisk(e)y Marketing School in Austin, Texas. Previously, he worked with Dawn Wells, "Mary Ann" from Gilligan's Island, Danny Glover, and Steve Martin to create SpudFest Family Film and Music Festival in Driggs, Idaho.

This led Fischer to create one of the first Bourbon documentaries of the era which grew into the birth of BourbonBlog.com.



Registration for $60

Includes this 90 minute education and tasting workshop, access to the Show Floor and 40+ additional educational sessions.