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This is a HUGE opportunity as your brand will be in front of thousands of potential customers.

Exhibit Booth Space Cost Details:

  • $42 per sq. ft. + $525 per corner.  * Sold in 100 sq. ft. increments. For example, a 10 ft x 10 ft (or 3 m x 3 m) exhibit will run a total of $4,200 + $525 per corner.
  • Includes: 
    • 6 exhibitor staff badges per 100 sq. ft. of exhibit space
    • Basic Company Listing Package - name and company description on floorplan, mobile app, and event website exhibitor list 
    • Inline exhibits include 8 ft. high back drape and 3 ft. high side drape where bordering neighbor exhibits 
  • Raw space and audience access only:  exhibitors are responsible for decoration and furnishing of the exhibit space and will be given access to an online exhibitor manual in advance of show to order items from the decorator, arrange shipments and material handling, order electric, and/or any other items that might be needed to showcase your company within the exhibit space.  This often entails additional costs that need to be budgeted for, please speak with one of our representatives if you'd like assistance on this matter.

Booth Upgrade Packages: Stand Out from the Crowd!

The Cocktail

Your company name, booth number listed on our our "Featured Exhibitors" signage at the show!

Cost: $250 (in addition to Booth Space Cost) 

The Appetizer

Your company name, booth number, and large logo displayed on the official show website landing page as a "Featured Exhibitor" and listed on our "Featured Exhibitor" signage at the show!

Cost: $395 (in addition to Booth Space Cost)

The Main Course

Your company name and booth # listed on "Featured Exhibitors" signage at the show, as well as displayed on the official show website landing page on our scrolling "featured exhibitors" section. Social media shout-out during the two-months pre-show, one post to each platform - (FB, LinkedIn, Instagram).


Cost: $595 (in addition to Booth Space Cost)


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This is a unique opportunity for New York growers and food manufacturers to gain exposure and come face-to-face with the East Coast foodservice community who are specifically searching for local resources.

A proven resource, this forum takes food purveyors outside the traditional tradeshow booth set up and presents brands in a new cost-effective, high-impact, professional environment for food trends.



List of Available Sponsorships (Please contact our sales team for more product details and to confirm the availability):

NEW* Culinary Innovation Theater Market-Segment Sponsorships

Have your product be ACTUALLY UTILIZED in the Culinary Innovation Theater programming. 

Contact the Sales Team below to discuss your products specific use-case and how we can integrate this into our programming. 

Contact Sales

Additional Opportunities

Thought Leadership

  • Branding at Content Sessions taking place at one of our Education Alley Theaters - $4,500

    • 1-2 minute introduction 

    • Branded holding slides (produced by exhibitor)

    • Option to have soundless video loop on downtime between sessions (produced by exhibitor .mp4 file type)

    • Session listing will have logo placement on the website & mobile app

    • Opportunity to have handouts on seats

    • Leads from badge scans (these are completed by temp staff during session to the best of their ability, and without interrupting the course of the educational programming)

  • Produce your own session within curated content tracks – MUST be approved by the content director and be an attendee draw – this means, NO sales pitches​ - $6,500

Contact us to discuss opportunities at the Culinary Innovation Theater.

Big-Impact & Wow Factor Signage​:

  • Steps & Escalator Signage​ - $15,000

  • Lanyards & Branded Badges - $7,500 (sponsor must produce) SOLD

  • Show Bags​ - $5,000 (sponsor must produce)

  • Registration Desk Sponsor​ - $7,500 SOLD

  • Aisle Signs​ (1 sign per aisle) - $10,000

  • Uniform Sponsor​ - $7,500

Cost-Effective Brand Awareness​

  • Window Cling in venue entrance ​- $2,500

  • Floor Decals (2ft x 2 ft)​ - $1,500 (per decal​)

  • Freestanding meter boards​ - $2,500

  • Bag Insert or Registration Area Handout - $2,500

  • Logo on Daily Special Handout​ - $1,750

  • It’s 5 O’clock somewhere – bring the bar to your booth!​ - $3,500 for one day or $5,500 for 2 days

    • Includes a Mobile App Push Notification 10 minutes before the happy hour starts, driving people to your booth

    • 3 remaining

Mobile Application Sponsorships​

  • Splash Page - $3,500​

  • Rotating Banner - $2,500​

  • Featured Company - $1,500​

  • Top of Group Listing - $5000​

  • Static Floorplan Banner Ad - $2,000​

Video Promotion

  • In-booth video interview with digital promotion sent to exhibitor post-show. Leave the show with your own 1.5-minute commercial.​ - $2,000

Digital Opportunities

  • Post-Event Email Blast to pre-registered attendees - $2,500​ (Limited to 4)

  • Pre-Event Email Blast to currently registered attendees - $3,000​ (Limited to 4)

Email Blast Specs:

  • Copy and images submitted in Word document including subject line, preheader text, main copy and URL links.
  • Submit materials to your show contact.
  • File to be provided ONE WEEK prior to deployment. Deployment date to be determined by marketing team.

Website Branding ​

  • Countdown Clock Sponsor - $5,000 SOLD

  • Online Registration Sponsor - $7,500 SOLD

  • Lower Middle Homepage Ad - $2,500

  • Ad on Floorplan - $3,250​

*Ad Placements - run from the time of purchase - 30 days post event

Social Media

Social Media Campaign - $2,000​

Includes one post on these platforms:

  • Instagram​

  • Facebook ​

  • LinkedIn​


To book your exhibit space at the International Restaurant & Foodservice Show of New York 2024, please email Paul Pedrow with your desired booth number and we will issue you a digital exhibit booth contract followed by e-invoice and exhibitor onboarding details.

Paul Pedrow



Sales Director
P: 484-823-9608



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